Ed Casey

OWNER & FOUNDER

With 30 years of award-winning and leadership experience in the restaurant industry, Ed focused his passion for food and restaurant development in the creation of Cheryl’s On 12th. Ed started in the industry working his way up to chef in Hollywood while attending UCLA in the 1970’s. Ed joined TGI Fridays in 1980 and advanced to Vice President Operations/ Food and Beverage, overseeing the expansion of the brand across the United States. At the time TGI Fridays was the number one casual theme restaurant company in America and won many food and beverage awards. Ed left TGI Friday’s in 1988 to become Vice President of Operations & Concept Development for Rusty Pelican Restaurants, operating fine dining seafood and steakhouse restaurants. Ed left the corporate world in 1993 and with some partners became a Franchisee of Applebee’s, opening 16 Applebee’s units in Oregon, Washington and Northern California. Ed became a franchisee of Baja Fresh Mexican Grill in 1997, introducing the Baja Fresh concept to the Pacific Northwest market. Ed and his wife Cheryl opened 23 locations between 1999 and 2007. In 2003 Ed was named Restaurateur of the Year by the Oregon Restaurant Association. Ed’s other experience includes Founder, As Good As It Gets Catering, Partner-, President/CEO of The Counter, a full-service, custom-build burger concept based in Southern California and currently President/CEO of Burgerville USA. Ed’s experience in food and beverage along with his business acumen and experience in emerging brands were seminal in the creation of Cheryl’s on 12th.

Cheryl Casey

OWNER & FOUNDER

With more than 30 years of restaurant industry experience, Cheryl has mastered every aspect of the business—including head waitress, certified master mixologist, manager, director of training, and owner. Cheryl’s great love for people and overwhelming talent for Customer Service combined with her professional talent and experience has ensured her success in every endeavor. Joining TGI Fridays in 1979, Cheryl worked her way up to Team Leader of New Store Openings, responsible for leading the opening teams for more than 50 TGI Fridays nationally and internationally. After holding similar positions with Stanford’s Restaurants and Applebees, Cheryl teamed with husband Ed Casey in 1997 to develop a Baja Fresh Mexican Grill franchise in the Pacific Northwest. Together the Casey’s owned and operated 23 Baja Fresh locations. In 2005 Cheryl co-founded As Good As It Gets Catering.Operating out of excess kitchen space in one of their existing Baja Fresh locations, Ed and Cheryl founded As Good As It Gets Catering, focusing on both corporate events as well as private events. The catering company ramped up quickly and soon outgrew the space they were in. This was the genesis of Cheryl’s On 12th, which was built both to house the catering company and to develop a restaurant concept that is a reflection Ed and Cheryl’s combined experience in the industry. The result is a beautiful space containing a restaurant with a diverse menu of signature dishes and great service! Cheryl and Ed operate the restaurant and catering company personally, come introduce yourselves, they love to meet new guests!